M.S. Europa

Nassau-registered M.S. Europa spent the week-end moored near our home, on the river Thames. Motor Ship Europa is a passenger ship (cruise liner) built in 1999 by Kvaerner Masa-Yards, Finland for Hapag-Lloyd AG (part of the TUI AG group), which owns and operates her. Her gross tonnage is 28,600 BRZ and she carries 408 passengers.

The Europa is equipped with two “Azipod” units, each sporting a power of 14 MW. They enable the Europa to achieve an average speed of 21 knots. In the late 1990s, 'Azipod (Azimuth Podded Drive) Electric Propulsion Drives' (jointly developed by Kvaener Masa-Yards and ABB) were the latest development in shipping drives. The propulsion unit looks like a small gondela hanging beneath the stern of the vessel, containing a powerful electric engine and the propeller. The pod can be rotated a full 360 degrees and works as a steering unit as well. Traditional rudders, stern thrusters, propeller-shaft and shaft tunnels become obsolete. The small engine room contains only the diesel generators to provide electric power. Noise, vibrations and weight are reduced to a minimum. Additionally the unused space can be used to increase cargo capacity.

In December 2000, in addition to docking and repair works, enhancements were carried out on the Europa at Lloyd Werft: enlarging of the grand penthouse suites, additional balconies; enlarging of crew sun deck; new gymnasium area; new spa and beauty area; additional crew cabins; conversion of public area (reception, restaurants and bars); new antennas for advanced telecommunication.

Hapag-Lloyd operates three other cruise ships: MS Colombus, which is also owned by Hapag-Lloyd, was built in 1997. She has a 14,000 tonnage and carries 420 passengers. She operates from Europe all year round, with destinations in the Caribbean Sea, the Great Lakes and the Mediterranean. She can drop anchor in small ports. MS Hanseatic was built by Rauma Yards, Finland in 1991, originally as Society Adventurer. She was operated by Hanseatic Cruises 1993-1997 and by Hapag-Lloyd Cruises since then. She weighs 8,378 GT and can carry up to 188 passengers and 125 crew. Her service speed is 16 knots. MS Bremen was built by Mitsubishi Heavy Industries (Japan) in 1990 and launched as ‘Frontier Spirit.’ She was renamed in 1993 by Hapag Lloyd, when it started operating her. She is a 6,752-GT specially built ice-strengthened eco-cruise ship which makes regular tours from South America to the Falklands and other South Atlantic islands as well as to the Antarctic Peninsula. Her top deck features a helicopter pad. She suffered heavy damage from a freak wave that hit her during a Christmas season Antarctic expedition cruise, in February 2001, and had to be escorted to Argentina after temporary repairs. The Bremen carriers up to 185 passengers and 94 crew, and her service speed is 15 knots.

Last year’s cruise-line activity of Hapag-Lloyd activity is briefly discussed in TUI’s 2007 annual report. “In the 2007 financial year, the Hapag-Lloyd Kreuzfahrten business again developed positively, benefiting from the acquisition of new customer groups for cruises and the fact that the destinations were largely free of insecure political situations and natural disasters. Due to the high-quality product portfolio, average turnover per day also continued to rise year-on-year. Total turnover accounted for €183 million, up 14.3% year-on-year. Hapag-Lloyd Kreuzfahrten reported earnings of €14 million, an increase of 79.7%. This growth was mainly attributable to the rise in the improvement in rates and occupancy rates. Earnings were adversely affected by the rise in fuel prices which, however, were countered by means of corresponding price hedging measures. […] The cruise market in the German-speaking region again developed well in 2007, with high single-digit growth in total passenger volumes year-on-year. In the period under review, two new ships started operations in the German cruise market. Hapag-Lloyd Kreuzfahrten continued to expand its position in the German-speaking premium and luxury market for traditional and expedition cruises. In the 2007 financial year, the fleet was made up unvaried of four cruise ships: the 'Europa', the 'Columbus', the 'Hanseatic' and the 'Bremen'. Two of the ships [Europa and Colombus] were owned while the other two were chartered. The average age of the fleet was twelve years. Two of the ships had a scheduled dock period in the financial year under review in order to be technically overhauled and have their inboard accommodation facilities improved. In 2007, all four ships increased their utilisation year-on-year. Average utilisation of all ships was 78.6%, up 5.1 percentage points year-on-year.”

With oil prices continuing to remain high or to climb further, I remain skeptical as to holiday-makers' appetite for ever-pricier cruises. But then, of course, air fares and other forms of transport are not cheapening either. And Hapag-Lloyd will argue that they can differentiate their service and cater for specific needs of their customer base.

How about the commodity side of Hapag-Lloyd, that is to say the container shipping arm? It was put up for sale last week, after TUI finally scrapped its long-proclaimed "two-pillar strategy" of container shipping and leisure holidays. The container shipping industry is very fragmented and commoditised. The largest, Maersk, is based in Denmark. #2 Mediterranean Shipping Company has just over 12% of the global market, #3 CMA CGM 7%, #4 Evergreen 5%, followed by Hapag-Lloyd itself with about 4% (with almost 5% expected in 2010, taking into account future deliveries), and Neptune Orient Lines with 3% or 4%. According to the Financial Times, the four largest players have ruled themselves out of the race for Hapag-Lloyd or have never made external growth acquisitions. So will Hapag-Lloyd end up in Asian hands or will local supporters raise enough support to win the deal, which could be worth some €6 billion? Either way, John Fredriksen, who owns just under 15% of TUI shares, wants the proceeds to be handed back to shareholders, but TUI may decide to plough them back into the remaining business, TUI Travel. TUI Travel is unlikely to use fresh cash to buy more planes outright, since it is announcing a $526-million sale and leaseback deal on 19 of its 32 aircraft today. But maybe it will want to splash out on a few sister ships for M.S. Europa?